Based on the search results, some key financial metrics service-based entrepreneurs should track to balance growth and profitability include: 1. Customer Acquisition Cost (CAC): This measures the average cost of acquiring a new customer, which is crucial for ensuring...

Customer Expectations On A Global Scale
By Simon Fraser In today’s connected world, managing a customer’s expectation and consistently creating positive experiences has proven to be a challenge for many organisations. Part of the challenges in Customer Experience can be attributed to a variance in...
READ MOREHow Cultural Differences Impact Customer Experience
By Karolina Kulach Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every...
Working The Kinks Out Of The Customer Experience
By Emily Washcovick When you’re in the business of relaxation, like Nola Bliss Massage in New Orleans, it’s assumed the entire experience will be, well,...
Embrace These 5 Inclusive Marketing Principles To Win More Customers
By Sonia Thompson Inclusive marketing is the future of marketing. And each year, as more leaders start to prioritize and actively engage in building an inclusive brand,...
How The Great Resignation Is Affecting The Customer Experience
By Greg Kihlstrom You have most likely heard the term “The Great Resignation” to refer to the current workforce environment we find ourselves in. With record numbers of...
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