Based on the search results, here are some common challenges faced by multicultural entrepreneurs when building a brand identity: 1. Language and communication barriers: Effectively communicating brand messaging across different languages and cultural contexts can be...

Embrace Being ‘The Only’ In The Room
by FREDERICK ROYALL III. The most nimble and successful leaders think differently, especially in the face of obstacles. I’ve learned this from my experience helping many founders grow and scale. As any entrepreneur knows, learning how to overcome business...
READ MOREAsian American Online Grocery Stores Booming
The stores Weee!, Yamibuy and Fantuan, with many others, have seen tremendous growth as they vie to become the leading destination for Asian food, beverages and groceries....
Multicultural Identities: The Overseas Chinese Consumer
The overseas Chinese community often embodies a “hybrid self,” seamlessly navigating between Eastern roots and Western influences. This dual identity fosters a...
The Perceived Barriers To A Career In Technology
by THERESA PALMER. By 2021, this number had increased to nearly 33%. However, it seems that the technology sector in fact lags behind. According to one report only 29% of UK...
How Asian Americans Can Break The ‘Bamboo Ceiling’ By Turning Cultural Experiences Into Leadership Superpowers
by MARY MAZZONI. Women and people of color are still far less likely be promoted to senior ranks in their workplaces compared to white men. Though they are the fastest...
Mesa Woman Honored For Helping Black Entrepreneurs
by KAYRA SENER. Angela Garmon is changing Black entrepreneurs’ fate in Arizona. Despite the challenges of the COVID-19 pandemic, a cancer diagnosis and Arizona’s...
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