Based on the search results, here are some common challenges faced by multicultural entrepreneurs when building a brand identity: 1. Language and communication barriers: Effectively communicating brand messaging across different languages and cultural contexts can be...
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Customer Diversity: Providing Great Customer Experience Across Cultures
By Julia Lewis The world is getting smaller. Nations and communities are becoming more diverse. Due to advances in communication, the spread of e-commerce and the ease of travel, many businesses today can expand to cross cultural and geographic boundaries. With the...
READ MOREBlack Entrepreneur Used His Grandmother’s Secret Recipe to Launch His Own Chocolate Brand
Meet Patrick Glanville, founder of 3 Some Chocolates, one of the only such Black-owned and operated companies in the country. As a chocolatier and culinary artist, his...
The Founder of Morning Light Kombucha on Brewing a Values-Driven Business
Every entrepreneur’s story is unique. Whereas some aspiring small business owners know exactly what product or service they want to bring to market, Melinda Williamson...
Afghan Millennial Woman Opens Jewelry Business in the U.S.
As an Afghan economist, I have always wondered whether Afghanistan is a rich or poor country? says Tania Aria, the founder of Afghan jewelry brand Veezha. Looking at the GDP...
Latin American Startups & Young Companies: COVID-19 Impacts & Responses from the Ecosystem
Although a good number of young companies and innovative startups are providing solutions to the challenges which COVID-19 has brought, the truth is that these ventures and...
5 Resources You Need to Succeed to Start a Business
By KJ Henderson Starting a business can be daunting, but many people open successful businesses each year. Those who do succeed typically spend significant time raising...
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