By Karolina Kulach Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every aspect of your customer experience (CX) strategy, including customer service, advertising,...
By Erika Montgomery The U.S. consumer market is continually growing in diversity, and multicultural marketing is your gateway to building brand loyalty and sales among these...
By India McMiller With a larger focus on social injustice toward the Black community in recent years, supporting Black businesses has become one of the avenues to further...
By Emily Washcovick When you’re in the business of relaxation, like Nola Bliss Massage in New Orleans, it’s assumed the entire experience will be, well,...
By Julie Kratz Because diversity only gets harder as businesses scale, it is important to focus on diversity early. The workforce is now employee driven, not employer...
By Andrea Busche Starting a business from scratch is no easy feat. New entrepreneurs must provide a sought-after product or service, navigate the sometimes treacherous...