Some common challenges when scaling a business include: 1. Overlooking the Product-Market Fit: Failing to understand the target market and sustainable demand can sabotage success when scaling[1]. 2. Working With the Wrong People: Hiring the right team members and...
Latino-Owned Businesses Are Key To A Stronger U.S. Economy
By Jerry I Porras/ Victor Arias With better access to loans, investment, and contracts, this rapidly growing sector could benefit even more Americans. Cesar Madrueno came to the U.S. in 1980 at age 18 with little English and a strong drive to succeed. Fueled by grit...
READ MORE‘Not Going To Beg’: Why Entrepreneurs Of Color Are Increasingly Self-Funding
By Jesse Dinius Rechelle Balanzat, an Asian-American founder, has led her startup Juliette, a self-funded, app-enabled dry-cleaning startup since 2014. As a double minority...
Customer Expectations On A Global Scale
By Simon Fraser In today’s connected world, managing a customer’s expectation and consistently creating positive experiences has proven to be a challenge for many...
After Successful Start In Southern Market, Jessie Tuno Expands Butter And Bean To 2nd Location
By Karyl Carmignani Jessie Tuno hasn’t always been a wizard in the kitchen, patiently parsing ingredients and meticulously melding flavor notes. But after an arduous...
How Cultural Differences Impact Customer Experience
By Karolina Kulach Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every...
Multicultural Marketing And Its Significance For Your Brand
By Erika Montgomery The U.S. consumer market is continually growing in diversity, and multicultural marketing is your gateway to building brand loyalty and sales among these...
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