Balancing growth with maintaining quality when scaling a business requires careful planning and execution. Here are some strategies to achieve this balance: 1. Keep Communication Open: Maintain open communication channels between you and your team to ensure everyone...
Multicultural Identities: The Overseas Chinese Consumer
The overseas Chinese community often embodies a “hybrid self,” seamlessly navigating between Eastern roots and Western influences. This dual identity fosters a unique perspective on culture, lifestyle, and consumption habits, shaping a rich tapestry of...
READ MOREDiversity In Customer Experience: What, Why And How
Developing a diverse and inclusive culture not only forms a team that reflects the marketplace, but creates an environment where employees bring their whole selves to work –...
Apply These 7 Tips To Reflect Real BIPOC Voices In Brand Marketing
How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story...
People Of Color Get So Used To Discrimination In Stores They Don’t Always Notice Bad Customer Service
By Samantha N. N. Cross | Stephanie Dellande | Sterling Bone The big idea People from underrepresented ethnic and racial groups tend to rate poor customer service less...
Customer Expectations On A Global Scale
By Simon Fraser In today’s connected world, managing a customer’s expectation and consistently creating positive experiences has proven to be a challenge for many...
How Cultural Differences Impact Customer Experience
By Karolina Kulach Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every...
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