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Identifying potential customers in a new market involves a multi-faceted approach that includes market segmentation, understanding consumer behavior, and leveraging data. Here are some strategies to identify potential customers: Segment Your Potential Customers...
Scaling a service-based business in a new market involves several strategic steps. Here are some effective strategies based on insights from various sources: Focus on Profit and Process Ensure that your service margins are high enough to cover the increased labor...
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by KAT TRETINA, KATIE LOWERY & ANDREW PENTIS. Minority entrepreneurs play a major role in the small business sector — 21% of all businesses are owned by individuals belonging to minority groups, according to U.S. Census Bureau data. However, securing financing can...
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by THERESA GONZALEZ. Women are taking charge of their own fate by turning their passions and bright ideas into profit. Since the early 2000s, the number of women-owned...
Racial disparities in homeownership persist in the United States, but institutions such as Fannie Mae and Freddie Mac, the U.S. Department of Housing and Urban Development...
by MELANIE LEVI. Ay Bonita, which loosely translates to “how beautiful,” is a salon that’s more than a business. It’s community, family and friendship that represents the...
How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story...
