YOUR SUCCESS MATTERS
Here are 10 reasons a strong executive brand is critical in this new age of Artificial Intelligence (AI): 1. Establishing Credibility and Reputation: An influential executive brand helps establish the CEO's credibility and reputation, which in turn influences the...
10 common mistakes to avoid when building an executive brand include: 1. Not being authentic: Presenting an image that's not true to who you are can erode trust and credibility2. 2. Not having a clear message: Your personal brand should represent what you stand for...
Identifying potential customers in a new market involves a multi-faceted approach that includes market segmentation, understanding consumer behavior, and leveraging data. Here are some strategies to identify potential customers: Segment Your Potential Customers...
by CHRISTOPHER WINK. The pandemic surge of new businesses was led by women leaving traditional work. Will that surge continue, and what can we learn from it? Half of all businesses started in the pandemic era were founded by a woman, compared to just 29% in 2019. A...
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by MARGARETH SMITH. There are leaders who help people in the present shape the future, while drawing on the accomplishments and sacrifices of the past. For organizers of...
By Pam O’Brien There are approximately five million Hispanic- and Latin-owned businesses in the U.S. And those businesses are booming, according to Lantern by SoFi’s recent...
by JUNE SHAM. The Secure 2.0 Act aims to help Americans save for retirement through new policy changes and government incentives, but one provision taking effect next year...
by CLARISA CHAPPELL. Despite the challenges in finding funding, many experts agree that the benefits ofhaving diverse developers in communities of color and across the...
