YOUR SUCCESS MATTERS
10 common mistakes to avoid when building an executive brand include: 1. Not being authentic: Presenting an image that's not true to who you are can erode trust and credibility2. 2. Not having a clear message: Your personal brand should represent what you stand for...
Identifying potential customers in a new market involves a multi-faceted approach that includes market segmentation, understanding consumer behavior, and leveraging data. Here are some strategies to identify potential customers: Segment Your Potential Customers...
Scaling a service-based business in a new market involves several strategic steps. Here are some effective strategies based on insights from various sources: Focus on Profit and Process Ensure that your service margins are high enough to cover the increased labor...
How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story of the BIPOC communities their company serves? Updating the company’s digital presence, brand...
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By Virginia Isaad “You are a resilient soul” — that’s how Boricua therapist Natalie Gutierrez begins her book on the trauma and healing Black, Indigenous, People of Color...
By Kendra Pierson What does a Black family need to know to be safe? What are the telltale signs that help a Black family know whether a destination welcomes multicultural...
By Sophia Acevedo, CEPF When you open a bank account, financial institutions require several forms of identification to verify your identity. Many banks and credit unions...
By Amudalat Ajasa and Teddy Amenabar Growing up in Hackensack, N.J., Jacqueline Smith spent plenty of time outdoors, including going to the beach with her family. Smith’s...
