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Identifying potential customers in a new market involves a multi-faceted approach that includes market segmentation, understanding consumer behavior, and leveraging data. Here are some strategies to identify potential customers: Segment Your Potential Customers...
Scaling a service-based business in a new market involves several strategic steps. Here are some effective strategies based on insights from various sources: Focus on Profit and Process Ensure that your service margins are high enough to cover the increased labor...
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By Alex Gailey The past year has been rough for the stock market, and recent bank woes and rising interest rates have prompted higher levels of volatility. It’s why some Americans are hesitant about investing in the stock market: 36 percent of Americans who say stocks...
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By Sakshi Venkatraman How immigration and colonialism have made Chinese and Japanese food staples in the U.S. — but have left Indian food in the dust. Indian and Filipino...
By Linda Zhang When Alex Zhou arrived in Manhattan, Kansas for college in 2007, he was in for a surprise. Zhou discovered that the “Little Apple” bared little...
By Alieza Durana A recent study finds the financial capability of Latinos improved over the last decade, but obstacles to Latino wealth remain. In February 2023, the U.S....
By Lucelis Martinez As a child of Somali refugees, Abdikarin Abdullahi saw firsthand how quickly personal health can become an afterthought in communities of color. He grew...
