Identifying potential customers in a new market involves a multi-faceted approach that includes market segmentation, understanding consumer behavior, and leveraging data. Here are some strategies to identify potential customers: Segment Your Potential Customers...
Latino-Owned Businesses Are Key To A Stronger U.S. Economy
By Jerry I Porras/ Victor Arias With better access to loans, investment, and contracts, this rapidly growing sector could benefit even more Americans. Cesar Madrueno came to the U.S. in 1980 at age 18 with little English and a strong drive to succeed. Fueled by grit...
READ MOREHow Hispanic Homeownership Became A ‘Driving Force’ Shaping The Housing Market’s Future
By Swapna Venugopal Ramaswamy After three years of house hunting, Noemi Hoskins couldn’t bear the idea of taking her teenage daughters to see one more property. “There was...
Black Women Are A Force In The Outdoors. This L.A. Hiking Group Proves It
By Dakota Kim Tiffany Tharpe, 31, started hiking to help battle depression and spend more time outdoors. “It was through hiking that I found that nature has a healing aspect...
Retirement’s Race Problem: How Employers Can Bridge The Gap
By Alyssa Place There are enough challenges that come with saving for retirement — race should not be an added factor. Yet that is the unfortunate truth for BIPOC employees,...
Tech Layoffs Disproportionately Affect Marginalized Communities
By Sakshi Urdavant More tech employees have been laid off in the first three months of 2023 than in all of 2022. Multiple layoff trackers show that over 150,000 employees...