YOUR SUCCESS MATTERS
10 common mistakes to avoid when building an executive brand include: 1. Not being authentic: Presenting an image that's not true to who you are can erode trust and credibility2. 2. Not having a clear message: Your personal brand should represent what you stand for...
Identifying potential customers in a new market involves a multi-faceted approach that includes market segmentation, understanding consumer behavior, and leveraging data. Here are some strategies to identify potential customers: Segment Your Potential Customers...
Scaling a service-based business in a new market involves several strategic steps. Here are some effective strategies based on insights from various sources: Focus on Profit and Process Ensure that your service margins are high enough to cover the increased labor...
By Karen Bennett The U.S. is not short on offering bank accounts. Thousands of banks, credit unions and fintech companies compete with each other, offering checking and savings accounts throughout the country. And yet, an increasing number of fintechs are now...
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By Rebecca Cairns Dinner at Meza Malonga is not just a meal – it’s a tour of the African continent. Delicately plated dishes feature Nile perch from Uganda, Algerian olive...
By Samantha N. N. Cross | Stephanie Dellande | Sterling Bone The big idea People from underrepresented ethnic and racial groups tend to rate poor customer service less...
By Miki Toyota As a young girl growing up in a suburb of Columbus, Ohio, Arianna Kelawala didn’t feel her story was being told in the classroom. Kelawala, a second...
Since 2020, 47% of new businesses have been started by women, up from 29% before the pandemic, according to payroll and benefits firm Gusto. Inflation and an uncertain...
