YOUR SUCCESS MATTERS
Understanding the differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales is crucial for businesses to tailor their strategies effectively. Here are the key distinctions: 1. Target Audience: - B2B: Targets businesses or organizations,...
To leverage media features and interviews to elevate executive brand authority, here are some top strategies: 1. Showcase Expertise with High-Quality Content: Use media appearances to demonstrate industry knowledge and thought leadership, providing valuable insights...
Here are 10 reasons a strong executive brand is critical in this new age of Artificial Intelligence (AI): 1. Establishing Credibility and Reputation: An influential executive brand helps establish the CEO's credibility and reputation, which in turn influences the...
By Virginia Isaad “You are a resilient soul” — that’s how Boricua therapist Natalie Gutierrez begins her book on the trauma and healing Black, Indigenous, People of Color (BIPOC) face in The Pain We Carry: Healing from Complex PTSD for People of Color. The...
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By Kendra Pierson What does a Black family need to know to be safe? What are the telltale signs that help a Black family know whether a destination welcomes multicultural...
By Sophia Acevedo, CEPF When you open a bank account, financial institutions require several forms of identification to verify your identity. Many banks and credit unions...
By Amudalat Ajasa and Teddy Amenabar Growing up in Hackensack, N.J., Jacqueline Smith spent plenty of time outdoors, including going to the beach with her family. Smith’s...
By Jimmy Magahern Ashley La Russa cringes a little every time she hears the term “minority-owned business.” “When I saw your email about doing a story on minority-owned...
